Lesson 2: Submitting Requests

This article explains how to get help from the AdConversion team and what to expect in terms of timelines.

This lesson is essential for ensuring that clients understand how to communicate their needs efficiently and effectively, minimizing any potential delays or misunderstandings.

How to submit requests

We’ve made it even easier to ask for support!

👉 Just message your assigned PMM on Slack.

They’ll take care of opening the request for you and keep you updated.

You can ask for things like:

Campaign launches
Landing page designs
Anything else you need help with (Miscellaneous)

Request Type	Purpose
Campaign Launches	Get help with any campaign launches by your assigned performance marketer and our creative team (copy and design).
Design Landing Pages	Get help with developing new Landing Page.
Miscellaneous	If your request doesn't fit these standart categories use this and we'll route it for you.

Our Timeline per Request (SLAs) ⏱

You’ll always get a response within 24–48 business hours in Slack.

There’s no limit to how many requests you can send, but we complete one at a time.

This means the next task starts only after the previous one is finished.

🛠 Important:

The SLA applies to the first version we deliver.

If you ask for changes after that, they may take more time and don’t count under the original SLA.

Request Type	Task & SLA	Team
Campaign Launch	Assuming all assets are ready (ads/audience/pages) up to 2 business days.	Performance
Miscellaneous	You’ll receive a response within 24-48 business hours. Depending on the request timeline will vary.	Performance
Copywriting	Ad Copy = 2 business days Landing Page Copy = 7 business days	Performance
Design	New Ad Design = 3 business days New Landing Page Design = 7 business days	Design
Video	Video Ads = 5 business days (3-4 Videos per request)	Production
Development	Landing Page Development = 7 business days	Development

Service Level Agreements (SLAs)

We covered the importance of understanding SLAs, which outline expected turnaround times for different types of requests. Clients can find detailed SLA information in the client help center. This section of the lesson ensures that everyone have realistic expectations regarding how long it will take for the request to be completed.

Tier-Based Access

We highlight that access to certain resources, like the copywriting and design teams, depends on the client’s subscription tier. Clients with the starter package do not have access to these teams and must manage these tasks internally unless they choose to upgrade. We encourage you to contact your performance marketer if you are unsure about your tier or if you wish to upgrade.

Communication Preferences

The lesson emphasizes the importance of using ClickUp, Ad Conversion’s project managment tool, for all task-related communication. This centralization ensures that each task has a clear communication thread, including a start date, end date, and designated owners. While Slack can be used for quick, asynchronous communication and nudging team members, significant updates and revision requests should always be recorded in ClickUp to prevent important information from getting lost.

Automated Task Assignment

One of the key benefits of the request form is its automation capability. Based on the type of request, the form automatically tags the appropriate team members, such as copywriters, designers, or performance marketers. For example, if a campaign launch requires both creatives and copy, the form will ensure that both the copywriter and designer are tagged and aware of the task. This automation streamlines the process and eliminates confusion about who is responsible for what.

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