Help CenterOverview:
The purpose of this playbook is to build brand affinity and trust with prospects through a predictable acquisition system that will convert cold traffic into warm leads.
Playbook Benefits:
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Allows for opt-ins, aiding in attribution.
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Converts cold traffic into warm leads.
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Drives demos/trials from cold traffic effectively.
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Can be applied across various channels like LinkedIn, YouTube, Meta, Reddit, etc.
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Focuses on crafting a strategic experience, you only need 1 effective webinar per persona instead of 100s of assets (ex: ebooks, checklists, guides).
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Playbook Benchmarks
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20% webinar registration conversion rate
- EX: $10 CPC = $50 CPL
- 10% click through from attendee to demo/trial page
- EX: $50 CPL = $500 cost per demo/trial visit
- 10% opt-in rate from demo/trial page visit
- EX: $500 CPV = $5,000 cost per demo/trial
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Executing the Playbook:
In order to implement this playbook you'll need a webinar registration page, event page, and core offer page (ex: demo/trial). Here's how to build all the components within this playbook:
- Part 1: Build a High-Converting Webinar Registration Page
- Part 2: Host Your Webinar on an Event Page that Drive Action
- Part 3: Direct Attendees to Your Core Offer
I recommend going in the order outlined and build out each component of this playbook step by step starting with building your registration page, then events, and finall offer.
Excited to unpack this playbook further with you!
I'll see you in: How to Build High-Converting Webinar Registration Pages