1. Prepare Your Audience List
a. Data Format
Ensure your audience data is in the correct format. LinkedIn supports CSV files with the following information:
• Email addresses: Must be in a column titled “Email”.
• Company names: Must be in a column titled “Company”.
• First and Last names: Should be in columns titled “First Name” and “Last Name”.
• Job titles: Must be in a column titled “Job Title”.
b. Clean Your Data
• Remove duplicates: Ensure each email address, company name, or other identifier is unique.
• Check accuracy: Verify that all data is correct and properly formatted.
2. Log in to LinkedIn Campaign Manager
Go to LinkedIn Campaign Manager and log in with your LinkedIn credentials.
3. Navigate to the Audience Section
In the Campaign Manager dashboard, click on “Plan” in the top navigation bar and then select “Audiences” from the dropdown menu.
4. Create a New Audience
a. Upload List
Click on “Create audience” and select “Upload a list”.
b. Choose Audience Type
Select the type of audience you are uploading:
5. Upload Your File
a. File Upload
Click on “Upload a file” and select your prepared CSV file from your computer.
b. Audience Name
Enter a name for your audience. This helps you identify the list later.
6. Upload and Match
a. Upload List
Click on “Agree & Upload” to start the process. LinkedIn will begin matching your data with its user base.
b. Matching Process
This process can take up to 48 hours. LinkedIn will notify you once the matching is complete.
7. Use your audience in campaigns
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