Help CenterHow to upload audience on Google Ads
1. Prepare Your Audience List
a. Data Format
Ensure your audience data is in the correct format. LinkedIn supports CSV files with the following information:
• Email addresses: Must be in a column titled “Email”.
• First and Last names: Should be in columns titled “First Name” and “Last Name”.
• Country: Must be in a column titled “Country”.
b. Clean Your Data
• Remove duplicates: Ensure each email address or other identifier is unique.
• Check accuracy: Verify that all data is correct and properly formatted.
2. Log in to GOOGLE ADS
Go to Google Ads and log in with your Google account credentials.
3. Navigate to Audience MANAGER
a. Access Tools & Settings
Click on the wrench icon in the top right corner to access “Tools & Settings”.
b. Go to Audience Manager Under the “Shared Library” section, select “Audience Manager”.
4. Create a New Audience
a. Customer List
Click on the blue “+” button and select “Customer List” from the dropdown menu.
b. Choose List Type
Select the type of data you are uploading (e.g., “Emails” or “Phone numbers”).
5. Upload Your File
a. Upload File
Click on “Upload File” and select your prepared CSV file from your computer.
b. Audience Name
Enter a name for your audience. This helps you identify the list later.
c. Description (Optional)
Add a description for your audience list if needed.
6. Configure Data Options
a. Upload Data
Click on “Upload and Create” to start the process.
b. Data Source
Indicate the data source. Choose whether your data was collected directly from customers or from other sources.
c. Customer Match Policy
Review and accept Google’s Customer Match policy if prompted.
7. Match and Verify
a. Matching Process
Google will begin matching your data with its user base. This process can take up to 48 hours.