How to Set Up LinkedIn Ads Offline Conversion Tracking Using Zapier

Overview

Offline conversion tracking in LinkedIn lets you upload leads or deals from your CRM to connect them back to ad clicks. This shows which campaigns drive real sales. This guide explains how to set up LinkedIn offline conversions using Zapier.

Step-by-Step Instructions

1. Create an offline conversion in LinkedIn Ads

• Log in to LinkedIn Campaign Manager.

• Go to Account Assets > Conversions.

• Click Create conversion.

• Choose Offline.

• Name your conversion (example: "Closed Deal").

• Select an attribution window (default: 30 days).

• Click Create.
  
  

2. Get your LinkedIn conversion ID

• After creating the conversion, click into it.

• Copy the Conversion ID shown at the top.
  
  

3. Make sure CRM stores key fields

Ensure your CRM has these fields for each lead or deal:

• LinkedIn Click ID (li_fat_id)

• Conversion name (same as LinkedIn)

• Conversion timestamp (when sale happened)
  
  

Pro Tip: You need to capture li_fat_id using a hidden form field from the URL when a user fills a form.

4. Set up Zapier integration

• Log in to Zapier.

• Click + Create Zap.

• Choose your CRM as the Trigger (example: New Deal in HubSpot or Salesforce).

• Set a Filter to only upload when the deal is closed or qualified.
  
  

5. Add LinkedIn Offline Conversions action in Zapier

• Add an Action step: search for LinkedIn Offline Conversions.

• Connect your LinkedIn Ads account.

• Map your CRM fields:

• li_fat_id → Click ID

• Close date → Conversion time

• Conversion name → Conversion name
  
  

• Enter the LinkedIn Conversion ID you copied earlier.
  
  

6. Test the Zap

• Run a test with a sample deal.

• Check LinkedIn Campaign Manager > Conversions.

• Confirm the offline conversion is recorded (may take up to 24 hours).
  
  

7. Turn on your Zap

• If the test works, turn the Zap ON.

• It will now send offline conversions automatically when deals close.
  
  

Final Checklist

✅ Create offline conversion in LinkedIn Ads
✅ Capture li_fat_id in CRM
✅ Map CRM fields for conversion name and time
✅ Set up Zapier trigger and action
✅ Test a sample conversion
✅ Turn on Zap to automate uploads

By setting this up, you’ll connect your LinkedIn campaigns to pipeline results and measure which ads drive revenue.