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How to Connect LinkedIn and Facebook (Meta) Lead Gen Forms to HubSpot

3 min. readlast update: 06.25.2025
 

Overview:
This guide walks you through how to connect your LinkedIn and Facebook Lead Gen forms directly to HubSpot. By syncing leads automatically into your CRM, you reduce manual uploads and ensure timely follow-ups—boosting your chances of converting leads into customers.

Why Set Up Lead Syncing?

When your LinkedIn or Facebook ads generate leads, they initially stay on the platform. Without integration, your team has to manually export and upload these leads into HubSpot. That leads to delays, missed opportunities, and messy workflows.

By connecting your Lead Gen forms to HubSpot:

  • Leads flow in real-time into your CRM

  • You can trigger automated workflows for faster follow-up

  • Your sales team stays aligned with marketing efforts

What You’ll Need

  • Admin access to your LinkedIn Campaign Manager and/or Facebook Business Manager

  • Admin access to your HubSpot account

  • At least one active Lead Gen form on LinkedIn and/or Facebook

Step-by-Step: Connecting LinkedIn Lead Gen Forms

  1. Log into HubSpot.

  2. Navigate to Marketing > Ads.

  3. In the top-right corner, click “Connect Account.”

  4. Choose LinkedIn and follow the prompts to authorize the connection.

  5. Once connected, select which LinkedIn pages to sync.

  6. Go to Lead Syncing tab within the Ads dashboard.

  7. Turn on lead syncing for your desired LinkedIn forms.

  8. Choose the HubSpot properties where incoming lead data should be mapped.

Step-by-Step: Connecting Facebook Lead Gen Forms

  1. Go to Marketing > Ads in HubSpot.

  2. Click “Connect Account” and choose Facebook.

  3. Follow the prompts to authenticate and select your Facebook page(s).

  4. Under the Lead Syncing tab, turn on syncing for your forms.

  5. Map each Facebook form field to corresponding HubSpot contact properties.

Pro Tips

  • Use static lists in HubSpot to track leads by source.

  • Set up workflows to notify your sales team when a new lead arrives.

  • Tag leads with UTM parameters for better attribution in reporting.

  • Test each integration by submitting a test lead and confirming it appears in HubSpot.

Troubleshooting

If leads aren’t showing up in HubSpot:

  • Double-check that your HubSpot user has permission to manage Ads.

  • Make sure the correct forms are selected for syncing.

  • Ensure that your form fields are properly mapped to HubSpot properties.

  • Reconnect your LinkedIn or Facebook account if needed.

Summary Checklist

✅ HubSpot Ads account connected to LinkedIn and Facebook
✅ Lead syncing turned on for active Lead Gen forms
✅ Field mappings set correctly
✅ Test leads submitted and verified
✅ Follow-up workflows in place

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