Google Ads Terms you must know

Google Ads Terms you must know

 

Understanding the terms will help you navigate Google Ads more effectively. 

Here are the top Google Ads terms you should know:

 

• Search Impression Share: The impressions you’ve received on Google search sites divided by the estimated number of impressions you were eligible to receive.

 

• Quality Score: An estimate from 1-10 of how relevant your ads, keywords, and landing pages are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions.

 

• MQL (Marketing Qualified Lead): A lead that has been deemed more likely to become a customer compared to other leads, based on lead intelligence, often informed by closed-loop analytics

 

• Click-Through Rate (CTR): How often your ad is being clicked once it’s seen

 

• Ad Extension (Google Ads): Ad extensions are additional pieces of information that can be added to Google Ads campaigns. These might include contact details, additional links to specific parts of a website, or more descriptive text. They are designed to improve the visibility and effectiveness of ads. Examples: Sitelinks, Callouts, Image Extensions, Price Extensions, Location Extensions, Product Extensions, Structured Snippets Extensions, Call Extensions, etc.

 

• Ad Groups (Google Ads): In Google Ads, an ad group is a collection of one or more ads that share similar targets. Each ad group can target a set of keywords, audiences, or products, allowing for organized and focused advertising efforts within a campaign.

 

• Ad Extension (Google Ads): Ad extensions are additional pieces of information that can be added to Google Ads campaigns. These might include contact details, additional links to specific parts of a website, or more descriptive text. They are designed to improve the visibility and effectiveness of ads. Examples: Sitelinks, Callouts, Image Extensions, Price Extensions, Location Extensions, Product Extensions, Structured Snippets Extensions, Call Extensions, etc.

 

• Bid Strategy Type (Google Ads): Different approaches to bidding in Google Ads, like cost-per-click (CPC), cost-per-impression (CPM), etc.

 

• Ad Relevance (Google Ads): Measures how closely your keyword matches the message in your ads.

 

• Google Keyword Planner: A tool within Google Ads that provides data around the search queries that people use and other insights to plan your Google Ads campaigns.

 

Want to know more terms? Go to our GLOSSARY, made with Digital marketing terms that you should know if you're in B2B advertising.